Applicas professional salon division, Belson Products, ranks as one of the largest domestic suppliers of personal care products to the salon industry. Belson Products markets its professional products to major beauty suppliers such as 7-Dollar Beauty Supply under many brands including Belson®, Belson Pro®, Gold N Hot®, Curlmaster®, Premiere® Salon Products, Comare® and Shear Technology®.
In both 1998 and 1999, Belson was the recipient of Abbie Awards (Americas Best Beauty Industry Efforts) for the Salon Industry, from the American Beauty Association. In 2000, we were the runner-up in two major categories and anticipate several major programs to be submitted for year 2001.
Belson Products distributes in all 50 states, as well as Canada,
Puerto Rico, the United Kingdom, Germany, and Japan.